TARGET - youth football players as ambassadors for gender equality

The initiative focuses on coach training to promote gender equality within teams, integrating STEM and self-efficacy. A communication campaign will amplify the message across the EU, making TARGET a pioneering effort to address societal gender disparities through the popularity of football.

Euractiv's Public Projects

TARGET, a 3-year project funded by the Erasmus+ programme, supported by four National Football Federations (Estonia, Latvia, Malta, Ukraine), UEFA, a university (Università degli Studi di Modena e Reggio Emilia), a training association (Formodena) and an independent media (Euractiv) aims to combat gender inequalities using youth football players as advocates.

The initiative focuses on coach training to promote gender equality within teams, integrating STEM and self-efficacy. A communication campaign, featuring influential role models, will amplify the message across the EU, making TARGET a pioneering effort to address societal gender disparities through the popularity of football.

Football’s goal is to become a catalyst for gender equality
Latvia shaping EU goals on gender equality in sport
Ukrainian women’s football is prospering despite war, inequality
Maltese women’s football on target for cultural shift
Estonia levelling the playing field, including more girls and women in football
Kicking inequality out of Europe using football, Latvia and Ukraine are out in front
Using football to promote gender equality
Latvia kicking gender inequality into play with female football strategy