Building a safer food future needs strong evidence and clear regulation

European consumers are increasingly confronted with opaque food labelling, aggressive marketing of ultra-processed products, and environmental concerns tied to packaging and waste. As public health risks mount, the role of science and policy in safeguarding consumer interests has never been more critical.

At the 2025 Annual Conference of SAFE – Safe Food Advocacy Europe – held in Brussels to coincide with World Children’s Day, leading researchers, regulators, and civil society representatives will convene to examine how data-driven advocacy and legislative reform can reshape the continent’s food systems.

Key themes will include the nutritional impact of high-fat, high-sugar diets on children, the persistent challenge of food waste, and the credibility of sustainability claims. The event aims to spotlight how rigorous research and transparent regulation can foster healthier, fairer, and more sustainable choices for all Europeans.